Guarda video gratuiti “Knowing What We Don’t Know” - Frederic Joseph

Consumer adoption of technology is outpacing our understanding of how to use that technology to deliver our clients’ messages. The same is true of our industry as a whole: technology outpaces understanding. In his keynote presentation, Frederic Joseph, Chief Digital Officer at ZenithOptimedia will share his view to better align advertising with how it is transacted as well as how it is delivered.