Guarda video gratuiti Cancer Society - Tobacco Body case film

(28.6 MB) aggiunto il 11 Apr 2017 giocato 76 volte Educativi Social Tutorial Medical Technology Health
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Cancer Society - Tobacco Body case film

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Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?

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